AI for Marketing & Communications
AI can make marketing and communication work faster. It can also make bad thinking faster.
AI can make marketing and communication work faster. It can also make bad thinking faster.
The useful question is not simply which AI tool to use. It is what context the system has, what standards have been established, what the output needs to achieve and how a human will evaluate it.
This applies the broader AI enablement philosophy specifically to marketing and communications work — where AI is most useful not as a replacement for thinking, but as a way to structure, accelerate and refine it.
Practical areas
- Providing useful context before any AI generation
- Building knowledge baselines for consistent output
- Defining standards for messaging, tone and quality
- Structuring repeatable content workflows
- Using AI to develop and challenge ideas
- Organising research and synthesising information
- Refining language and communication
- Evaluating AI outputs against clear criteria
Selected writing on this topic
- AI Is Not Your Best Friend. And That’s Okay.
- The First AI App I Built Was Not About Coding. It Was About Clarity.
- How AI Can Help Your Operations, If You Stop Treating It Like a Mind Reader.
- AI is a Tool — in my rather large Toolbox.