For Boutique Consultancies
You have the expertise.
The offer just isn't landing.
Strategic clarity for consulting founders who are tired of explaining what they do.
Who this is for
You run a small consultancy — 1 to 12 people. You have strong domain expertise and real client results. But your positioning is blurry: the website says too much, the offer is hard to explain in a sentence, and you compete on relationship rather than on clear, differentiated value.
You know you should be charging more. You just haven't built the language to justify it. That is exactly what I fix.
What I do
Three things. In that order.
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1
Clarify the offer Strip away the noise. Define precisely what you sell, who it's for, and what outcome it delivers. One clean sentence that holds up in any room.
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2
Sharpen the positioning Identify the specific niche where you are the obvious choice, not one of several options. This is what makes premium pricing defensible.
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3
Build the messaging Translate the clarity into language that works — website, proposals, LinkedIn, outreach. Words that attract the right clients and repel the wrong ones.
The engagement is a focused sprint — not a 6-month retainer. You get clarity fast, you implement it yourself, and you move.
Why me
I have worked marketing and communications across India, the Gulf, and Southeast Asia — in events, publishing, digital, content, PR, brand, and growth. Startups and Fortune 500 companies. Consulting briefs and executive roles. I have sat in the baseline jobs and written the strategy above them, which means I can see the execution gaps that pure strategists miss.
I have been independent before. I know what it feels like to lose a deal you should have won — not because of capability, but because of how the offer was framed. That is what I help you fix.
I am based in Bengaluru. I work with clients in Europe and North America. My time zone means I do most of my thinking while you sleep — so when we talk, something is already done. An outside perspective, sharp strategic thinking, and zero political stake in your organisation.
The engagements
Currently taking 2 new clients for Q4 2026. Next intake: January.
Clarity Sprint
A focused 2–3 week engagement. Deep-dive session, strategic work, and a complete positioning document — offer definition, ICP, messaging framework, revised elevator pitch. Yours to use immediately.
Advisory Retainer
Ongoing positioning support as you grow — new service lines, new markets, new proposals. 8–10 hours a month, async-first, with a monthly call.
Workshop
A single intensive session — half-day or full day — for founding teams who need to get aligned on what they sell and who they sell it to. Remote or in-person.
What this is not
- Not a brand refresh. I am not a designer, and I do not sell decks.
- Not a marketing campaign. I do not run your ads or manage your social media.
- Not a long-term transformation programme. You have something usable the week after we finish.
No pitch. Just a conversation to see if this is the right fit.