Business & Growth
Find your positioning in your last five engagements
A simple exercise for boutique consulting firms: use your last five engagements, who called and why, as the raw material for your positioning.
positioning
Posts tagged positioning
Business & Growth
What breaks when marketing loses the product conversation
When product and marketing work in separate lanes, the sales team carries a simplified message and a gap it cannot explain.
Business & Growth
A two-minute test for your firm's positioning
Put a competitor's name on your positioning line and read it aloud. If it still holds, the line is not yet saying anything only your firm can say.