Business & Growth
Find your positioning in your last five engagements
A simple exercise for boutique consulting firms: use your last five engagements, who called and why, as the raw material for your positioning.
consulting
Posts tagged consulting
Business & Growth
A two-minute test for your firm's positioning
Put a competitor's name on your positioning line and read it aloud. If it still holds, the line is not yet saying anything only your firm can say.